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Not to go all Bill Nye on you, but the science behind this color is actually pretty cool. It's pigment garment-dyed — which means the sweatshirt gets assembled first, then it's dipped in dye and washed twice. This creates a unique, faded color that makes it look vintage. Especially in the seams. It also makes it really, really soft. Which, let's be honest here, is all you're here for anyway.
This hoodie gets its soft superpowers from the fact that it's fleeced on the inside and then peached on both sides. Which basically means this is as soft as it gets. Until we figure out a way to make it softer. We updated it this year to be pigment garment-dyed for unique high/low color fade and an already broken-in feel, right off the bat.